The rise of online travel agencies was one of the major trends seen in the latest round of Atol renewals. This was headlined by the growth of Loveholidays, which has increased the size of its Atol by 53% for the next 12 months – taking it above the one million passenger mark for the first time.
The private equity-owned company has boosted its licence from 804,600 passengers for 2018/19 to 1.23 million passengers from April 1, 2019, to March 31, 2020.
The expansion takes the OTA up to fifth place in the list of the top Atol holders – behind Tui UK, Jet2holidays, Thomas Cook and On the Beach.
The top three tour operators renew their Atols at the end of September and, out of the leading 10 Atol holders, only Loveholidays and On the Beach were among those to renew their licences at the end of March.
Loveholidays was set up by Alex Francis and Jonny Marsh in 2012 and was purchased in May 2018 by private equity group Livingbridge, which had previously invested in fellow OTA On the Beach.
Christian Armond, marketing director from Loveholidays, said: “This increase reflects the continued success of our business in the UK with more and more customers booking their holiday with Loveholidays.
“This growth is driven by a combination of intuitive market-leading technology, our competitive pricing that offers the best deals and our team who continue to drive the business forward even in this current economic and political climate [with Brexit looming].”
