The letter to transport secretary Grant Shapps and chancellor Rishi Sunak explains the catastrophic impact of the coronavirus crisis on the industry and details why urgent sector specific financial support is needed.

Since it was published at midday on Wednesday (29 July) it has already received more than 1,000 signatures and comments, and has received the backing of Abta.

Advantage Travel Partnership chief executive Julia Lo Bue-Said said: "The industry is at breaking point and without specific sector support from government many businesses will not see it through the next few months causing millions of pounds of economic downturn leading to many thousands of redundancies."

Lisa McAuley, managing director, tour operations B2B Dnata Travel Europe - Gold Medal & Travel 2 said: “I support the campaign because there are better solutions to the ones currently being imposed, listen to us as the experts, work with us not against us, it’s not just livelihoods at stake.

“The travel industry has always faced adversity and crisis, has always found a way to circumnavigate issues, and when required we collaborate more than most industries. Selling and fulfilling dreams is only part of who we are, we are natural problem solvers. As such our call to government is - ’let us help you to help us’.”

Click here to sign the letter

See the list of signatories below (of those who were happy to have their name published) – accurate as of 10.50am Thursday 30 July.