'Pay only for services customers want to use'

Wizz's data revealed that more than 10,000 flights per year are affected by baggage-related delays.

Figures from the airline also show that in the past five years the average length of stay at a destination has continuously declined and now, one-in-three Wizz customers book trips for three days or less.

As a result of these shorter trips, Wizz said its passengers packed “light and smart” with every third passenger purchasing a checked-in bag, while only every seventh passenger opting for the trolley bag.

Johan Eidhagen, Wizz Air’s chief marketing officer, said: “Passengers want unbundled products and that is at the heart of Wizz Air’s ultra-low-cost model. We want to offer our customers the lowest possible fares as well as a transparent view of ticket pricing.

"By unbundling products and services, Wizz Air democratises travel and allows for a pay-per-need offer.

“We are delighted to introduce our new, transparent and fair-for-all baggage policy which offers the widest selection of baggage choices for our customers, while allowing a free carry-on bag for every passenger.

“We are convinced that our versatile offer of more than 50 baggage combinations will address the needs of our customers in a personalised manner and our passengers will continue to pay only for those services they want to use.”