The WTM Virtual platform will be live until 25 November – allowing delegates to familiarise themselves with the area pre-show and catch up on missed content once the virtual exhibition is over.
Meetings can only be conducted during the three days of the show, which will take place 9-11 November.
Access the WTM Virtual registration form: london.wtm.com/en/visit/Visitor-registration.
WTM London organisers said the platform would allow attendees to utilise one-to-one meeting and networking events and more than 60 conference sessions across WTM Virtual, Travel Forward Virtual and London Travel Week.
London Travel Week will kick start the opening of WTM Virtual on 30 October from 10:00-12:00 (GMT) with sessions on the Future of Travel Marketing and speed networking.
The week will also celebrate the achievements of those in the travel and tourism industry through virtual awards ceremonies such as the World Travel Leaders’ Awards and the Responsible Tourism Awards.
The first day of WTM Virtual on 9 November features the UNWTO, WTTC and WTM Ministers’ Summit, with ministers, leaders, entrepreneurs, and tourism experts sharing their experiences and plans for recovery in a post-pandemic world.
WTM Virtual will also include sessions with Ryanair boss Michael O’Leary and Robin Hayes, chief executive of JetBlue – the first time that both have appeared at WTM Q&As.
The responsible tourism programme will include seminars on 10 and 11 November with talks including Racism in Tourism and Can We Make Tourism Better?
WTM London’s senior director Simon Press said: “We’re delighted to announce that WTM Virtual platform is now live and can be accessed by thousands of travel trade professionals from around the globe.
“Having WTM Virtual platform live three weeks before the virtual event takes place means that travel trade professionals, exhibitors, media, buyers and ministers will have enough time to connect, organise their schedule, set up meetings, favourite conferences and get familiar with the platform.
“Our main objective has always been into the creation of a unique, large-scale digital gathering platform to connect the travel industry, facilitate business transactions, and provide opportunities for business growth.
“WTM Virtual will enable the travel industry to network and learn about this new consumer environment. We want to come together to recover, rebuild and innovate the travel industry.”
