Brown joins the Alfa board from Edwards Coaches as part of the group’s drive to expand its senior management team.
She will be responsible for Alfa Travel, as well as providing commercial support to Leisureplex hotels.
Brown was general manager at Edwards Coaches and previously served as commercial director at Shearings Holidays, as well as chairing Abta’s UK tourism and leisure group.
“I am really looking forward to joining such a highly respected brand and employee-owned business at an exciting time of development and growth for the group,” said Brown.
