From March 15, 2016, visitors to Canada from countries including the UK will need an eTA to enter the country.

It is a similar concept to the US Esta, although it will cost around £3.50 and cover the person for up to five years.

Speaking to TTG, Rupert Peters, regional managing director, Europe, Australia and India at Destination Canada, said there would be experts on hand at WTM London to answer questions about the new scheme.

“We have colleagues with us from Canadian immigration who’ll be on the stand to answer any questions that travel agents and tour operators may have about it,” he said. “I think the word is out, but we’re going to try and leave no stone unturned.”

Elsewhere, Peters said the tourist board was hoping that increased air capacity would help it drive more tourists to the country.

Carriers including WestJet, Air Canada and Icelandair have all announced new flights from the UK in 2016.

Peters said research suggested that 3.4 million Brits were seriously considering a trip to Canada with around 650,000 actually making a trip each year.

“There’s a huge pool of potential out there that we can convert with the right message and the right price so having new capacity and new routes and regional capacity from the UK into Canada will certainly help that,” he said.

Peters estimates that the new capacity offered from WestJet alone will add around 10% to the current total, and along with the other increases will take the total to 2.1 million seats.